The most successful and long term domestic bpo campaign with weekly payouts

 

 The best campaign to run with payouts more than Rs 80,000/seat/month

Project Proposal: Strategic Outbound Calling & Lead Generation Partnership for Dubai based AI Company

Subject: Proposal for a Dedicated Outbound Calling Team to Generate High-Quality Sales Qualified Leads (SQLs)

1. Executive Summary

This proposal outlines a strategic partnership between Our Dubai Client and [Your BPO Company]. We aim to establish a dedicated, highly trained outbound calling team to serve as an extension of your sales pipeline.

Our primary objective is to systematically engage potential business clients, educate them on the value of Our Dubai Client’s platform, and generate a consistent flow of high-quality, demo-ready leads for your sales team. By leveraging our expertise in B2B tele-engagement and lead qualification, we will help Our Dubai Client accelerate its customer acquisition, increase market share, and drive revenue growth. We project that a dedicated team of 10 agents can generate 10-15 qualified, demo-ready leads per day.

2. Our Understanding of Our Dubai Client’s Business & Needs

We understand that Our Dubai Client provides a powerful platform for its customers. Your target market consists of small, medium, and large enterprises seeking to boost their ROI.

The primary challenge for a fast-growing company like Our Dubai Client is scaling the top of the sales funnel—reaching a wide pool of potential customers efficiently and identifying those with a genuine need and intent to purchase.

We recognize that your sales team’s time is best spent on closing deals, not on cold prospecting. Our proposed service directly addresses this need by taking on the responsibility of prospecting, initial engagement, and qualification, thereby ensuring your sales closers are always engaged with warm, pre-qualified prospects.

3. Scope of Services

[Your BPO Company] will provide a comprehensive, end-to-end outbound calling solution. Our services will include:

• Dedicated Agents: A team of agents working exclusively on the campaign for Our Dubai Client.
• Lead Prospecting: Identifying and contacting key decision-makers (e.g., Marketing Heads, Sales Directors, Business Owners, Digital Strategy Managers) in target industries.
• Value Proposition Pitching: Articulating the core benefits of the platform for Our Dubai Client, including its key features.
• Lead Qualification: Qualifying leads using a mutually agreed-upon framework (e.g., BANT: Budget, Authority, Need, Timeline) to ensure only high-intent prospects are passed to your sales team.
• Objection Handling: Professionally addressing questions and overcoming initial objections.
• Appointment Setting: Scheduling confirmed product demonstrations or initial discovery calls between the qualified lead and the sales team of Our Dubai Client.
• CRM Management: Meticulously documenting all call activities, outcomes, and notes in a CRM system for full transparency and data integrity.

4. Prerequisites & Setup

To ensure a successful campaign launch and execution, the following prerequisites are required:

Category	Item	Responsibility
Technology	CRM Access: Credentials and training for your CRM (e.g., Salesforce, HubSpot).	Our Dubai Client
	Outbound Dialer: Predictive/Progressive dialer for efficiency.	[Your BPO Company]
	VoIP & Headsets: High-quality, noise-canceling headsets and VoIP infrastructure.	[Your BPO Company]
	Communication Channel: A dedicated Slack or Microsoft Teams channel for real-time updates.	Joint
Data	Initial Lead Database: A list of businesses to target (can be sourced by industry, size, location).	Can be provided by Our Dubai Client or sourced by us as an add-on service.
Knowledge	Product Training: In-depth training on the platform, features, pricing, and competitive landscape.	Our Dubai Client
	Ideal Customer Profile (ICP): A clear definition of your target customer.	Our Dubai Client
	Call Scripts & FAQs: Base scripts and a comprehensive list of frequently asked questions and ideal answers.	Joint (We will develop, you will approve)
Infrastructure	Dedicated Calling Floor: Ergonomic and sound-controlled workstations.	[Your BPO Company]
	Power & Internet: Redundant power backup and high-speed fiber internet.	[Your BPO Company]

5. Roles & Responsibilities: Outbound Calling Agent

Our agents are more than just callers; they are brand ambassadors and sales development representatives.

Key Responsibilities:

• Achieve a daily target of 150-200 dials into the target database.
• Effectively navigate company directories to connect with the designated decision-maker.
• Deliver a compelling and concise pitch that piques interest in the platform of Our Dubai Client.
• Ask probing questions to understand the prospect’s current challenges and needs related to customer communication and marketing.
• Qualify leads against the agreed-upon criteria, ensuring they are a good fit for Our Dubai Client.
• Successfully book a minimum of 1-2 qualified demos per day into the calendars of the sales team of Our Dubai Client.
• Maintain a professional and positive demeanor that reflects positively on the brand of Our Dubai Client.
• Accurately update the CRM after every call with the correct disposition and detailed notes.
• Participate in daily team huddles and weekly performance review meetings.

6. Lead Generation & Performance Projections

Our projections are based on industry benchmarks for B2B SaaS cold calling campaigns. These are conservative estimates and can be optimized as the campaign matures.

Metric	Projection / Value
Assumptions (Per Agent, Per Day)
Total Dials	175
Connection Rate (Live Answer)	20% (~35 connections)
Decision-Maker Contact Rate	30% of connections (~10 contacts)
Lead/Appointment Rate	10-15% of decision-maker contacts
Expected Daily Output (Per Agent)
Qualified Leads / Demos Booked	1 – 2
Expected Daily Output (Team of 10)
Total Qualified Leads / Demos Booked	10 – 15

Key Performance Indicators (KPIs) to be Tracked:

• Dials per Hour / Dials per Day
• Connect Rate (%)
• Leads per Agent per Day (LPD)
• Cost per Lead (CPL)
• Demo Scheduled Rate (%)
• Show-Up Rate for Demos (%) (Tracked by Our Dubai Client)
• Ultimate Conversion Rate (%) (Tracked by Our Dubai Client)

7. Reporting & Communication

Transparency is key to our partnership. We will provide:

• Daily Reports: A snapshot of team performance, including dials, contacts, and leads generated.
• Weekly Performance Reviews: A detailed analysis of KPIs, successes, challenges, and qualitative feedback from the calling floor.
• Monthly Business Reviews: A strategic overview of the campaign’s progress against goals, with recommendations for optimization.
• Live Dashboard: Real-time access to a dashboard displaying key campaign metrics.

8. Proposed Commercials

We propose a hybrid model that combines a fixed cost for stability with a performance incentive to align our goals.

• Dedicated Agent Monthly Fee: Rs [50,000 – 90,000] per agent per month.

• This covers agent salary, infrastructure, technology, and management overhead.

A detailed pricing breakdown will be provided in a separate document.

9. Next Steps

We are confident that [Your BPO Company] can deliver a significant return on investment for Our Dubai Client. To move forward, we suggest the following steps:

1. Discovery Call: A meeting to discuss this proposal, answer your questions, and align on goals.
2. SOW & MSA: Finalize the Statement of Work and Master Service Agreement.
3. Onboarding & Training: Schedule product and process training for the dedicated team.
4. Campaign Launch: Go live within 1 week of contract signing.

We are excited about the prospect of partnering with Our Dubai Client and helping you achieve your growth objectives.

Thank You. 

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